Elena Di Gianfilippo, graduated in Economics and Management from Luiss Guido Carli University, is concluding her academic journey with a master's thesis in Marketing, specializing in Customer Engagement & Relationship Management. Her thesis, focused on behavioral economics, is titled "The Power of Unconscious Choices: An Empirical Analysis of the Influence of Nudges on Event Participation." She is developing her practical skills through an internship at the Luiss Data Lab, focusing on social media management and assisting in the implementation and coordination of events, thus merging theory and practice in the field of communication.